On the whole, the typography has a dynamic and tech feel. It’s given in its regular palette: the letters are white, while the background is red. All the letters are slightly sloped to the right.Ībove the name of the movie, the word “Marvel” can be seen. ![]() Both the “E’s” have an unusual middle bar ending with a sharp angle. Over the horizontal bar, the lettering “THE” can be seen, which belongs to the name of the movie.Īnother highly distinctive letter is the “G.” The lower end has a characteristic sharp shape. Also, the letter is partly placed inside a ring, which adds dynamism. Probably the most characteristic element of the logo is the initial “A.” Its left bar is elongated, while the horizontal bar looks like an arrow. ![]() This is the basic version of the Avengers symbol replicated in all the following movies. ![]() The author of the design was Gaspar Saladino, who was known as Marvel’s “First page letterer” in the 1970s.
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