It offers a detailed exploration of the public relations initiatives of Standard Oil from 1902 to 1908. ![]() This article reassesses the company response by placing it within the wider context of business history in the early twentieth century. Standard Oil's failure to mollify public opinion in the aftermath of Ida Tarbell's muckraking masterpiece, “The History of the Standard Oil Company,” has resulted in a historiographical record that negatively assesses the company's response. When the Supreme Court ordered the dissolution of Standard Oil in 1911, it marked the end of an unsuccessful campaign by the company to improve its public standing.
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